A Touch of Paris in Manhattan

A FLAGSHIPHOUSE OF DIORIN NEW YORK CITY

Dior is proud to unveil House of Dior New York, a new, refined destination at the corner of 57th Street and Madison Avenue, steps from the historic site where Christian Dior first established his presence in the U.S., in 1948. Designed by renowned architect Peter Marino, the four-floor boutique is distinguished by its pared-down yet warm atmosphere, blending heritage and modernity. Bathed in light tones, the interiors showcase Dior’s universe – from women’s and men’s ready-to-wear to leather goods, jewelry, Dior Maison, and fragrances – alongside exclusive, limited-edition items created especially for this realm of dreams.A vibrant Colorama on the staircase immerses guests in Dior’s rich legacy through miniature icons – bags, perfumes, makeup, and millinery – offering a visual journey through more than seventy-five years of the House’s story.Echoing the fervent bond forged between Christian Dior and the artists of his time, this prestigious address houses a series of captivating works of art. These include photographs by Karine Laval, Charles Jones and Robert Mapplethorpe, along with creations by Nir Hod and Jean-Michel Othoniel, Miriam Ellner, Adam Fuss and Azuma Makoto, and a striking digital installation by Jennifer Steinkamp. This selection of compositions, inspired by Monsieur Dior’s love of flowers and art, transforms the space into a living gallery. On the fourth floor, clients can experience exceptional facial and body treatments from top wellness experts at the Dior Spa New York – a serene, cutting-edge haven promising an unforgettable moment of relaxation where couture expertise meets next-generation technology.House of Dior New York expresses the excellence and creative essence of the Maison, bringing art de vivre from Paris to New York City.

A REALM OF DREAMS PERPETUATING DIOR ELEGANCE

Continuing its longstanding ties with New York City, Dior unveils House of Dior New York, emblematically located at the corner of 57^th Street and Madison Avenue, steps from the site where Christian Dior chose to establish his US subsidiary in 1948. Writing a new chapter in this captivating transatlantic odyssey, this exceptional setting embodies French refinement and elegance in the heart of the bustling “city that never sleeps.”

Welcoming visitors, the stone façade is enhanced by windows nearly seven meters high. Within a historic building, this unique flagship store – designed by architect Peter Marino – is distinguished by its pared-down yet warm atmosphere. Bathed in light and soft tones, the boutique unfolds over four floors showcasing the different worlds of Dior, from women’s and men’s ready-to-wear to bags, shoes, and accessories, from jewelry to watches, and from perfumes to the art of beauty. An adjacent space dedicated to the Dior Maison collections also highlights the art de vivre so dear to Monsieur Dior.

In a fabulous dialogue between past and present, the House’s codes are merged with an ultra-contemporary aesthetic: noble materials sublimate the furniture, a subtle blend of signature pieces and creations by leading designers; precious woods, decorative paintings and Versailles parquet flooring combine heritage and modernity, echoing the iconic 30 Montaigne.

The journey is punctuated by emblematic architectural elements, such as a monumental staircase dressed in a mesmerizing chromatic installation – the Colorama – which retraces the history of Dior through its objects of desire.

Reflecting the excellence of the House, each space expresses a unique identity: from the garden by Peter Wirtz in the ground-floor window vitrine, to the alcove dedicated to jewelry, clad in gilded wood, from the VIP lounge adorned with an exclusive ornament by Joyce Billet to Dior Spa New York, a superb 400-square-meter haven of peace, infusing the fourth floor with the hushed elegance of haute couture salons.

A homage to Christian Dior’s fervent passion for creation in all forms, the decor is dotted with works by several renowned artists, including Adam Fuss, Claude Lalanne, Karine Laval, Jean-Michel Othoniel, Tony Scherman, and Jennifer Steinkamp.

Among the exceptional pieces, one of which was specially conceived by Nir Hod for the women’s collections, photographs by Robert Mapplethorpe, and furniture designed by Roland Mellan. Reflecting the founding-couturier’s fascination with the plant world, three sumptuous, encapsulated bouquets – by artist Azuma Makoto – infuse this place of endless possibilities with an extra touch of bucolic poetry. A realm of dreams where all of Dior’s unique magic and savoir-faire flourish so splendidly.

EXCLUSIVE CREATIONS AND PRE-LAUNCH PRODUCTS

Specially designed for House of Dior New York, a series of exclusive limited-edition creations – each a tribute to the House’s visionary odyssey in the United States – further enrich this unique experience. These objects of desire celebrate the couture spirit, innovation, and art de vivre so dear to Christian Dior.

An iconic piece in the women’s wardrobe, the Lady Dior has been redesigned in a range of stunning variations: this legendary bag is adorned with meticulous finishes, such as artistic embroidery and rose gold charms. Also available for preview in this New York boutique: a special silver edition of the Dior Lady Art, conceived by artist Anna Weyant. The roses and daisies that punctuate her work come to life as sculptures on the upper part of the bag, transforming this legendary piece into a living painting.

Recalling the founding-couturier’s love of nature, the Millefiori and Blue Jardin de Dior motifs blossom on skirts, dresses and Bar jackets revisited with a light touch. Must-have shoes are revealed in stunning variations, such as the J’Adior slingbacks adorned with nude micro-pearls, the blue Dior Capture pumps featuring the graphic lines of the cannage pattern, and the Dior Tribales heeled sandals in satin.

Honoring Christian Dior’s favorite flower, the Bois de Rose collection unveils exceptional pieces, such as a ring and bracelet in rose gold dotted with pink sapphires, along with a ring and bracelet in white gold adorned with blue sapphires.
 

The emblematic Newspaper print embellishes a Dior Book Tote and the Lady Dior. This motif is also featured on Dior Maison pieces including a pair of candles, a lacquered wooden tray, a trinket dish and notebooks. Alongside this selection, a series of covetable objects are enhanced by the poetic signature Millefiori design: from watch boxes to centerpieces and trays created by Joy de Rohan Chabot and the superb collection created in collaboration with the historic Émaux de Longwy. Each piece is crafted with unique savoir-faire and thought up to add an unparalleled touch to any interior.

Embodying the artisans’ virtuoso skills, men’s essentials are also transformed into works of art.

Tailored pieces are revisited with a modern twist for a resolutely Dior style.

Adding a bold note, an exclusive “New York” T-shirt brandishes an iconic photograph. Guaranteeing an assertive stride, the B27 sneakers are also unveiled in a new variation – a limited-edition of just 47, in reference to the year of Christian Dior’s first show in Paris and first trip to New York City – enhanced with colors inspired by the lining of the Dior Normandie and emblazoned with the boutique’s name on the heel.

The ultimate surprise is an exceptional edition of the Chiffre Rouge timepiece, of which there are only 18 pieces. A manifesto for fashion and elegance, embodying Parisian dreams and refinement in the heart of Manhattan

DIOR SPA NEW YORK: A NEW EXCEPTIONAL SETTING DEDICATED TO BESPOKE TREATMENTS: FROM HAUTE COUTURE TO HIGH TECHNOLOGY

Located on the fourth and top floor of House of Dior New York, Dior Spa New York exudes the hushed elegance of Parisian haute couture salons, honoring the iconic 30 Montaigne.

An intimate setting imbued with a sense of French luxury that has long been synonymous with the House of Dior.

Here, like nowhere else, Dior offers a selection of unique treatments that shine with the avant-garde spirit and cutting-edge expertise of its Science of Haute Wellness: the quintessence of skincare, at the convergence of high precision and made-to-measure.

High technology joins forces with the best massage techniques and the inimitable efficiency of Dior hands. These highly effective rituals, including the new Haute Couture Treatment, have been conceived with leading experts. Specially created for this new location and co-developed with American facialist Sarah Akram, this protocol of excellence transforms and sublimates the skin from within.

The House has dreamed up another exceptional treatment, elaborated exclusively for Dior Spa New York in collaboration with Dr. Duforez. Entitled Happiness, this 90-minute ritual stimulates serotonin and dopamine to restore emotional balance while improving mood and well-being. A sublime parenthesis of ultimate serenity in the heart of the bustling “city that never sleeps.”

THE WINDOW DISPLAYS, EMBODYING THE MAGIC AND EXCELLENCE OF DIOR

The marvelous window displays of House of Dior New York become artistic stage sets in their own right.

Like fabulous theaters, they spotlight Dior’s universes with infinite inventiveness – from fashion to fragrances, the iconic Dior Book Tote to the latest ready-to-wear creations, and Dior Maison. The display is a new immersive realm of dreams.

Thanks to its open architecture with majestic bay windows, these life-size tableaus offer a glimpse of luxuriance, revealing a dreamlike garden and spectacular installations inspired by Monsieur Dior’s botanical vocabulary. From the magnificent rose garden of his childhood villa in Granville to his unwavering passion for all flowers, which have continually inspired his haute couture collections, these compositions pay tribute to the history of the House as well as to the unparalleled creativity of the Ateliers of 30 Montaigne.

A subtle combination of heritage and modernity, this unique decor magically expresses the eternal connections between Dior and exceptional craftsmanship, exalting the multiple symbols of the House.

The virtuoso alliance of plural skills has made it possible to create these enchanting visions, sublimating the Dior collections by detailed handcrafting that pushes the boundaries of excellence. Such prowess celebrates the beauty of nature so dear to Christian Dior.

From infinite dreams to sustainable development… By reusing fabric offshoots from the Ateliers, the House of Dior reaffirms its commitment to sustainability and respect for the environment. These noble materials are morphed into fantastical flora and fauna: mesmerizing upcycled textile works. A majestic peacock, an enigmatic owl, and a flock of mythological birds are dressed in the emblematic Dior Oblique canvas, while grass and foliage come to life in the form of meticulously cut and hand-sewn fabrics. Delicately embroidered flowers bloom, while trees of magical proportions compose a bucolic scene of imaginary nature and virtuoso couture.

Prolonging this sublime poetry, Dior Maison also unveils – exclusively for House of Dior New York – Bee Dior*, a series of unique objects of desire dedicated to tableware and decoration that combine audacious creativity and circularity.

The ultimate surprise is Bobby, Monsieur Dior’s little dog, who accompanies the new ready-to-wear collections like a mascot and faithful friend.

©Dior